Mumford and Sons Advertisement Analysis

The advertisement to Mumford and Sons album 'Sigh No More' is simplistic and minimal, it includes only white text on a black background and four photos of the band members all with their instruments. This is suitable for the bands genre as they are a Folk Rock band and they only play acoustic instruments. Each photo includes a member of the band and their instrument in a field of corn. The lighting is ambient which gives the photo a natural and old fashioned appearance. The fact that each band member has their own photo presents a sense of equality within the band and there is no distinction between which one is the lead singer, this also links with the name of the band 'Mumford and Sons' which makes them sound like a family business. There is a slight low angle used on the photos of the band, however there is a low angle on all of them so it does not distinguish between which of them is the leading man. The corners of each image gives them the appearance of a photo album this also links in with the band name, also the font of the advertisement makes it look like that of a sign above a family business.
The advertisement takes up a full page, this is because it is their first album and they need the publicity. The advertisement is very redundant for their particular genre and I think it appeals to a wide target audience because there are no clear gender stereotypes, the band are quite young so they appeal to a young audience and the rock aspect will also appeal to a teenage or young adult audience but the folk genre will appeal to an older audience too. The advert does not include a band website this suggests that they either do not have one or want their audience to go out and buy their album instead of downloading it online. It does list some of the other songs that have been released, this will attract more people to buy the album.