Rough Cut and Audience Feedback

For the past few weeks we have been editing the footage of our music video, we have also created a rough cuts and have held a focus groups to gain insight into where we could improve. This also allows us to explain the decisions we made whilst editing our music video. Here is our rough cut:


We were unhappy with some aspects of our music video for example we were having trouble with camera quality which slowed down the editing process, we discussed this with our focus group and they suggested changing the colour of the clowns performance, we took this into account and we think this has improved the appearance of our music video. Our video was going to be purely narrative however our focus group recommended that we add performance as it may not be clear that it is a music video, we decided that this was a good idea but put us behind schedule because we had to go back and film some more footage. We think that by adding the performance element it has improved our music video significantly. To catch up we decided that we would do an extra day of editing.
The questions we asked during our feedback sessions were:

• Does the music video appeal to you and why?
• What is your favourite part of the music video and why?
• Is there anything you would change or improve on?

The audience feedback is available below: