Focus Group
We decided to host a focus group with our target audience, this allows us to gain feedback from the group we hope to aim our video at. The overall outcome was positive, they all liked our concept and agreed that it would be something they would enjoy watching. They did offer some suggestions and positive criticisms that we will take into account when making our music video.
Video to follow
Hi friends,
ReplyDeleteFocus groups are conducted in an unnatural social setting. The presence and direction of the moderator may influence responses that might be different in a more natural setting. Focus groups can be used in tandem with individual interviews. Evaluators may use focus groups to initially explore issues and then seek expanded information through individual interviews. Thank you...
Qualitative Market Research